FitzSoft Consulting

Invictus Designs is an owner-operated custom jewelry business based in Arlington TX.   It creates jewelry of its own design and works with clients to produce pieces to their specifications.   As business developed it was determined that a new outlet to showcase the company’s products and services was required.   In this case, the traditional storefront model was not appropriate since clients often did not reside near the place of business and new business was often gained thru word of mouth.

There was an obvious requirement for an internet presence:

• to display the custom jewelry designed and produced by Invictus Designs to a wider audience
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• to encourage that clientele to contact the company and, potentially, to purchase one or more pieces of jewelry
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• to advise clients and the general public on the proper care of custom jewelry pieces

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FitzSoft Consulting gathered these requirements and, in conjunction with Invictus Designs, developed a web site that met their need to showcase selected pieces, gather client orders, and inform clients as to the correct after purchase care of their custom jewelry.

The client is always in control of the overall site layout, navigation, and color scheme.   The job of FitzSoft Consulting
is to guide the client in the decisions necessary to making their web site a reality.