Invictus Designs is an owner-operated custom jewelry business based
in Arlington TX. It creates jewelry of its own design and works with
clients to produce pieces to their specifications. As business
developed it was determined that a new outlet to showcase the company’s
products and services was required. In this case, the traditional
storefront model was not appropriate since clients often did not reside
near the place of business and new business was often gained thru word
of mouth.
There was an obvious requirement for an internet presence:
- to display the custom jewelry designed and produced by Invictus
Designs to a wider audience
-
- to encourage that clientele to contact the company and, potentially, to
purchase one or more pieces of jewelry
-
- to advise clients and the general public on the proper care of custom jewelry
pieces
FitzSoft Consulting gathered these requirements and, in conjunction
with Invictus Designs, developed a web site that met their need to
showcase selected pieces, gather client orders, and inform clients
as to the correct after purchase care of their custom jewelry.
The client is always in control of
the overall site layout, navigation, and color scheme. The job of
FitzSoft Consulting
is to guide the client in the decisions
necessary to making their web site a reality.