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As the web became increasingly popular, businesses and organizations have rushed to make their presence felt on the web.   In that dash to carve out a piece of internet real estate some have lost sight of the reason why they established an internet presence in the first place.   The web has become an endless clutter of links that often lead to meaningless and sometimes to missing content.   Even within the sites of otherwise reputable organizations, chaos can reign supreme.

Today it is easy to establish a presence on the web, easy to secure browse traffic to your site, but what is not so easy to achieve is to keep that traffic from moving on once it has reached your little piece of the internet.

Just think of all those times you have moved on and why:



Link Overkill

How many times have you gone to a web site and found that all it consists of is links wall to wall?  How many times have you left it in favor of another site?






Missing Pages

Almost worse than having too many links is having ones that are broken.   How many times have you followed what you thought was an intriguing line of enquiry only to be stumped by the link to nowhere dot com or the link that no longer has the content it used to have?





Inconsistent Design

All your links can work, all your content can be accurate and up to date, but it can all be undone by inconsistency in the look and feel of your web site.   How much time do you spend trying to force your way thru a site that has no overall design theme or no navigational structure?





Optimization

In a world of instant gratification the download time of your site's pages matters.   How much time do you spend waiting for a page to load before you move on?





Accessibility

Even without the impact of legislation, accessibility concerns can impact the design of your site.   What use is a web site if it cannot be found and navigated by the variety of people and products that access the web these days?



Links have their place on portals and as navigation aids to relevant content but they are no replacement for content.

Let FitzSoft Consulting improve your web site's appeal by evaluating and improving its link strategy.

Links to external sites can be broken thru no fault of your own as the structure of those sites changes.   Even within your own site, it is often difficult and time consuming to test and re-test all internal links.

Let FitzSoft Consulting locate and fix those links in your site that are broken or inappropriate.

Pages in your site should seamlessly flow thru an obvious navigational structure.   Layout should be consistent between pages with neither surprises nor hurdles to trip up the unsuspecting visitor.

Let FitzSoft Consulting aid you in devising a layout theme and navigational structure that provide cohesiveness and consistency for your web site.

There are numerous techniques that can be used to improve your page load times from compression thru code modularization.

Let FitzSoft Consulting aid you in devising a strategy that provides the optimal load time for the function of your web site.

Section 508 aside, you want your web site to be accessible to the widest possible audience.

Let FitzSoft Consulting aid you in determining your audience and improving the accessibility of your web site.

 
         
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